Sniff
Sniff is a free app that helps dog owners record daily activities, discover patterns and understand what helps their dog. Inspired by life with our rescue beagle, I created the product, brand and site, using Claude to build the app. It's currently in testing ahead of launch.

We used walks, chews, lick mats and snuffle mats to help our dog settle. But without a record of what happened and when, it was difficult to spot patterns or share a clear picture with our behaviourist.

The starting point is what owners already do. Choose the activities you do with your dog, then tap each time you do one. No lengthy profile or setup. Sniff records the time and builds a daily history in the background.

Recording should take seconds. Understanding the history should be straightforward too. Sniff brings patterns from your logs into plain-language summaries, with more detailed charts available when you want to explore further.

I used Claude to build and iterate on the app, refining it through everyday use. I kept activity recording to a single tap and put detailed explanations behind the insights, so the app stays simple as the history grows.

A simple nose symbol, warm colours and playful typography give Sniff a friendly identity, carried through the app, site, stickers and posters.


I used Gemini to develop a character based on our beagle, refining his markings, expression and poses into a consistent set. I then animated selected poses into short loops for the Sniff site.

- FINNFive years shaping car discovery, pricing and checkout through product design and experimentation.
- LionelDesigning and building a prototype to help drivers find their next car in a more personal way.
- GapCreating the brand identity and site for Thomas Street, Gap Inc’s internal digital innovation agency.
- LitmanDesigning and building a portfolio prototype with separate views for a strategist’s strategy and AI work.
- TelescopicCreating the brand identity and site for a consultancy helping businesses transform digitally.
- TakumiEvolving an influencer marketing agency’s identity and site with bold imagery and motion.