Woden
Woden is a concept app for country day walks. Open it and it's already picked one walk for the day, sends you to a free car park, then keeps the walk to a simple map. Product, brand, site and Android app by me.

Choosing a walk shouldn't take longer than the walk. Woden picks one for you, based on where you are, the weather at the walk and how long you want to drive and walk for.

Not keen? Another walk shows the next one, and changing the drive or walk time brings up new ones.

On the walk the map turns with you: black and white, with the hills shaded the way Ordnance Survey used to. No notifications, no badges. It's only there so you don't get lost. Glance at it if you're unsure, otherwise look up and enjoy the walk.

At the end, one picture of your day, drawn as a stylised map. No write-ups, no ratings, no posts. Then drive home, or visit a pub nearby.

Every walk keeps its picture, a reminder of the day to save as a wallpaper. Its colour is the weather on the walk: temperature sets the hue, from Sea on cold days through Stone and Sand to Gold on hot ones, and cloud and rain make it darker.

The type takes its cue from 1970s OS maps, set in an adapted Univers: Zalando Sans Expanded for headlines, Inter for the rest, and a wider W to match.

- FINNFive years shaping car discovery, pricing and checkout through product design and experimentation.
- SniffSniff is a free app for recording a dog’s daily activities and spotting patterns in their routine. Inspired by life with our rescue beagle.
- RelayRelay is a free voice guide for Arc Raiders. Say where you are and what you need, and it points you to the nearest one. Built for quick raids before bed.
- LionelDesigning and building a prototype to help drivers find their next car in a more personal way.
- RinseRinse is a dishwasher app with one screen and one button. A study in taking things away until only the useful part is left.
- GapCreating the brand identity and site for Thomas Street, Gap Inc’s internal digital innovation agency.
- TelescopicCreating the brand identity and site for a consultancy helping businesses transform digitally.
- TakumiEvolving an influencer marketing agency’s identity and site with bold imagery and motion.